Transport did not need another piece of software. It needed the pieces to stop working against each other.
The cost was never just the subscription. It was everything that happened between the systems — records spread across paper, spreadsheets, inboxes and messaging apps, where a small mistake could carry a large price, and the driver and the office saw different halves of the same job.
No credit card required.
Nobody chose the chaos. They were compensating for it.
One system for checks. Another for jobs. Another for messages. Another for evidence. Another for invoicing — and spreadsheets filling every gap in between. Office staff joined it all together by hand. Drivers received instructions twice, or not at all. Evidence existed, but went missing exactly when it was needed.
The software cost money. The gaps between the software cost more.
The first version of HauliK was not software.
It was questions, diagrams, notes, contradictions and roughly 1,200 pages of material. Before writing the system, the work had to be understood — how one job passes through the driver, the office, the customer, the vehicle, the evidence and the invoice.
It would have been faster to build a generic fleet dashboard. It would also have missed the point. The research came first on purpose.
HauliK was started by Alex Matei, who has direct experience of UK road transport and the everyday reality of drivers and transport offices — so it was shaped by the work, not only by a software point of view.
Reviewed during research
Around 1,200 pages reviewed during research.
pages, roughly
Guidance, product documentation, research material and working notes — read to understand the operation first.
The problem was not one missing feature. It was the distance between every feature.
A haulage operation is one continuous chain. HauliK exists to connect it — so the record travels from the office to the cab to the customer and back, instead of being rebuilt at every step.
- Planning
- Assignment
- Vehicle & trailer
- Checks & defects
- Collections & deliveries
- Proof of delivery
- Records & invoicing
Not more data entry — a connected record. Not more systems — fewer places for things to fall through.
Then the plans met the working day.
Software looks different when a transport office has to use it on Monday morning. In February 2026, HauliK entered a four-month beta period with 13 haulage companies, where time is limited, interruptions are constant and a confusing workflow is not a small inconvenience.
The point was not to collect logos. It was to discover where the product still got in the way.
The beta was not there to prove HauliK was right. It was there to expose where HauliK was wrong. Every confusing screen, missing field and broken assumption mattered more than a polished presentation. The original plan was not protected. The working operator was.
June 2026 — Early Access
By June 2026, HauliK was ready to move from beta testing into Early Access — not because the work was finished, but because the foundation had been tested against real operational feedback. Early Access means the platform is working, available and continuing to evolve, with the people using it helping shape what becomes stronger next.
Four-month beta
13 haulage companies took part in a four-month beta from February 2026.
haulage companies
Real working environments — used to gather feedback, identify friction and correct assumptions, not to measure success by a logo wall.
From a problem on the road to a platform in use
Research found the pattern. Beta testing found the details. This is the journey so far — and it keeps going.
≈ 18 months ago
The idea begins
It started on the road and in the transport office — not in a product meeting. The frustration came first.
First six months
Research, not code
Around 1,200 pages of guidance, product documentation, research material and working notes — read to understand the work before building it.
Then
Design & build
The connected operational record took shape: office, cab, customer, vehicle, evidence and finance on one thread instead of six.
February 2026
Beta begins · 13 haulage companies
A four-month beta period, run against the reality of working transport offices rather than a demo screen.
Four months
Tested, challenged, corrected
Confusing steps were changed, missing controls became visible, and assumptions were rewritten around how operators actually work.
June 2026
Early Access
A working, commercial platform — available to operators, and still improving through real use.
Now & next
Built around real use
Development continues around what operators, office teams and drivers actually need next.
Six commitments, not a wall of values
Each one is grounded in how the product and the pricing actually work today.
Useful earns attention
A feature should save effort, reduce confusion or make a record easier to use. If it only looks good in a demo, it does not belong here.
Connected beats complicated
The next stage of the job should not begin by entering the same information again. The record should carry forward.
Evidence should not disappear inside software
Records should stay readable, exportable and understandable the moment they are needed — not trapped in the screen that created them.
Transparency before lock-in
Clear per-vehicle pricing, no setup fees and no minimum contract. Operators should stay because HauliK stays useful — not because leaving is hard.
Operators remain responsible and in control
HauliK supports better organisation and visibility. It does not pretend software replaces judgement, legal responsibility or professional experience.
Feedback changes the product
Practical feedback from operators carries more weight than a fashionable roadmap. The beta proved how much that matters.
One clearer operational picture — without forcing everyone to work the same way
HauliK is not only for the smallest operators. The shared need runs across the whole transport business.
The ambition is bigger than organising records.
The long-term aim is to make HauliK the operational backbone that UK haulage businesses can rely on — not because it tries to replace every decision, but because it makes the work around those decisions clearer. Less time rebuilding the story of what happened. More confidence that the record is already there.
- Be a trusted operational system for UK haulage businesses — not just another dashboard.
- Become the place where the working record of a transport operation connects.
- Reduce the administrative distance between office, driver, vehicle, customer, evidence and finance.
- Grow in usefulness without growing in unnecessary complexity.
- Stay transparent and flexible commercially, so trust is earned rather than locked in.
- Be known for listening carefully and building deliberately.
This is what we are building towards and the standard we want to set. HauliK supports organisation, visibility and record keeping — it does not guarantee compliance, and it does not replace the operator or transport manager. Those responsibilities stay where they belong.
It began with frustration. It grew through research. It was reshaped by real feedback.
This is not the end of the build. It is the point where more operators become part of it — and help decide what HauliK becomes next.
No credit card required · No setup fee · No minimum contract
A Mat Mad LTD product · Company No. 09270153